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Part 3Aired on Aug 15, 2017
Part 2Aired on Aug 14, 2017
In just two short decades, the car has begun to transform America. The country is in the process of being paved, and from coast to coast cities and towns are changing to suit the automobile. The middle class is growing thanks to the booming manufacturing sector, made possible by the advent of mass production–and it’s all fueling an American obsession with cars and the newfound freedom of the road. The entire industry is now dominated by just three companies–Ford, General Motors, and Chrysler–known simply as The Big Three. But as The Big Three become larger and more powerful, the battle to be number one heats up.
Part 1Aired on Aug 13, 2017
A new and revolutionary machine–the automobile–is set to transform the country in unimaginable ways, as a handful of young visionaries prepare to ruthlessly battle for control of the new industry. Men like Henry Ford, the Dodge Brothers, William Durant, and Walter Chrysler risk their livelihoods as they fight to bring a revolution in transportation to the masses. Their struggle for supremacy will lay the groundwork for some of the largest and most influential corporate empires in American history.