Campaign Spot: Ice Cream (1964) - HISTORY

Ice Cream first aired on Saturday, September 12, 1964, days after the broadcast of the controversial Peace Little Girl/Daisy ad. It was part of a series of LBJ's spots against Barry Goldwater.

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Another classic spot in the history of campaign ads. Russia is calling. In the midst of the Cold War, who would you rather pick up the phone? By the vanguard Madison Avenue ad agency, Doyle Dane Bernbach (DDB).

The Daisy ad, one of the most famous political ads of all time, aired only once, but was replayed on the news and elsewhere throughout LBJs campaign. The ad, which implies that a Goldwater presidency could lead to nuclear war, is believed to have played a major role in Johnsons defeat of his opponent.

If Democrats could use children to remind the public how dangerous the world can be, so can Republicans. In this ad for his defense, Goldwater implies that LBJ is soft on Communism, and only he could protect America.

For his second run for the presidency, Nixon hired filmmaker Eugene Jones to produce ads that captured the turbulence and unrest in the nation at the time. Convention was one in a series -- mimicking the uneasy mood and tension in the US, suggesting that Nixon was the only man to bring the country together again.

Spiro who? In 1968, Nixon chose the governor of Maryland as his Vice President running mate.

This 1960 campaign spot makes use of JFK's relative youth and a repetitious jingle.

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