After leaving a successful stint at Kentucky Fried Chicken (where he literally invented the bucket of chicken,) Dave Thomas opens a hamburger chain. His innovations, including a simplified menu, the perfect drive-thru system, and brilliant reasoning behind the square hamburger, turn Wendy’s into a success. Their “Where’s The Beef” campaign is a historic sensation, but the company falters when they’re victim of a hoax–involving a severed finger. How did they right the ship and become the #2 hamburger chain in the world?